Infant mortality refers to the death of a child before their first birthday and serves as a critical indicator of a nation’s health and socio-economic conditions. In India, the infant mortality rate (IMR) has seen a significant decline over the years, dropping from 32 deaths per 1,000 live births in 2018 to 28 per 1,000 live births in 2020.
(Source: Ministry of Health and Family Welfare – Infant mortality rate only as per NFHS 5 https://mohfw.gov.in/sites/default/files/NFHS-5_Phase-II_0.pdf )

Despite this progress, thousands of infants still lose their lives each year due to preventable causes such as malnutrition, inadequate prenatal care, infections, and lack of medical interventions. For vulnerable communities, these losses are not just statistics—they represent shattered families and futures that could have been saved with timely intervention.
The consequences of high infant mortality extend beyond immediate loss. Families face emotional distress, financial burdens from healthcare expenses, and an ongoing cycle of poverty. Addressing this crisis requires a multifaceted approach that ensures every child receives the nutrition, healthcare, and protection needed to survive and thrive.
How Can Infant Mortality Be Reduced?
Reducing infant mortality demands strategic interventions focusing on nutrition, healthcare accessibility, and awareness. Here are key areas where change can make a significant impact:
- Access to Adequate Nutrition: Malnutrition weakens an infant’s immune system, making them more susceptible to diseases. Providing nutrient-rich meals to pregnant women, lactating mothers, and infants ensures healthier pregnancies and stronger babies.
- Prenatal and Postnatal Care: Regular medical check-ups, maternal supplements, and early vaccinations significantly improve birth outcomes and reduce complications.
- Clean Water and Sanitation: Contaminated water and poor hygiene contribute to infections and diarrheal diseases, leading causes of infant deaths. Improved sanitation practices and clean drinking water supply can prevent these illnesses.
- Education and Awareness: Informing mothers about essential healthcare practices, breastfeeding, and early warning signs of illness empowers them to take preventive actions.

CSR: A Catalyst for Change
Corporate Social Responsibility (CSR) can play a crucial role in tackling infant mortality. Strategic investments by corporations can bridge gaps in healthcare and nutrition. Companies that integrate maternal and child health initiatives into their CSR strategies create long-term, life-saving impacts.
Here are some CSR interventions that have demonstrated significant success:
- Providing micro-nutrient fortified meals to vulnerable infants and mothers.
- Running awareness campaigns on maternal nutrition and infant care.
- Supporting initiatives for clean water and sanitation.
- Deploying mobile health units to provide prenatal care and immunizations.
These efforts not only save lives but also foster sustainable community development, ultimately contributing to a healthier and more productive society.
ANNADA
At ANNADA, we are committed to eradicating early childhood malnutrition—one of the leading contributors to infant mortality. Our impact model:
- Bridges the Nutrition Gap: We provide micronutrient-enriched, energy-dense, and community-native meals to pregnant women, lactating mothers, and young children in underserved communities, addressing critical nutrition deficiencies.
- Provides Health and Nutrition Awareness: We engage with communities to build awareness on healthy nutrition and maternal care, as well as Water, Sanitation, and Hygiene (WASH) practices, ensuring that families adopt healthier behaviors to prevent infections.
Let’s solve this together
Infant mortality is not just a health issue—it is a social and economic challenge that demands collective action.
Every intervention, every meal, and every medical service provided today is a step toward saving lives and securing a healthier future for generations to come.
Let’s work together to give every child a fighting chance at life.
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